Most flippers lose deals in the gap between the first call and the second. StratifyOS layers every lead by intent, equity and recency, then works the follow-up for you — while tracking rehab spend and profit on every property you own.
No card required · Import your CSV in 4 minutes
Projected profit
$482,900
Under contract
7 properties
Stratification score blends seller motivation signals, equity position and days since last touch — recalculated every time a lead replies.
01 · The system
Every call, contractor invoice and contract date attaches to the property — so the pipeline, the budget and the profit number never disagree.
Drag a deal from inquiry to closing. Stage changes fire the automations behind them — no double entry.
412 Ashwood Dr
2d ago
88 Cedar Ln
2d ago
1207 Bellview Ct
2d ago
55 Marlow St
2d ago
9 Kestrel Ave
2d ago
Rules that run while you're walking a property.
70% rule, ARV comps, holding costs and contingency baked in.
Every call, text, email and note on one thread per seller.
SMS · reply
“Can we do Saturday?”
Email · sent
Offer packet + proof of funds
Note
Roof needs full tear-off
Showings, inspections and punch lists assigned by role.
Log a walkthrough from the driveway in under 20 seconds.
02 · The math
Worked example from a Columbus, OH duplex closed through StratifyOS in Q1. Numbers update as invoices and change orders land.
Off-market, 34 days on list
Kitchen, roof, HVAC, paint
Hard money at 11.5%
6% agent, title, concessions
Return on cash
31.4%
Against $186,700 of cash deployed across the hold period.
Budget variance
+$2,100
Two change orders flagged the day they were logged, not at closing.
Days from lead to contract
19
Automated follow-up ran 6 touches before a human picked up the phone.
03 · The portfolio
Switch to grid view for photos, or open a property to see the full financial breakdown, contractor invoices and document vault.
| Property | Purchase | Rehab | ARV | Est. profit | Status |
|---|---|---|---|---|---|
412 Ashwood Dr Columbus, OH | $146,000 | $51,200 | $268,000 | $48,900 | Active rehab |
88 Cedar Ln Grove City, OH | $203,500 | $78,000 | $372,000 | $61,400 | Under contract |
55 Marlow St Whitehall, OH | $118,900 | $44,700 | $219,000 | $36,200 | Listed |
9 Kestrel Ave Reynoldsburg, OH | $167,250 | $59,400 | $298,500 | $44,100 | Active rehab |
01
Drop in a CSV or connect your existing CRM. Every lead is scored and layered within minutes.
02
Showing reminders, contract expirations and rehab overruns fire without anyone remembering.
03
Profit per flip, per crew and per lead source — reported the moment the deal funds.
04 · The honest comparison
| Capability | Spreadsheets | Generic CRM | StratifyOS |
|---|---|---|---|
| Deal pipeline built around properties, not contacts | |||
| ARV, rehab and profit math on every record | |||
| Automated SMS + email follow-up sequences | |||
| Rehab budget vs. actual tracking | |||
| Contract and closing date alerts | |||
| Role-based access for agents and assistants | |||
| Breaks when two people edit at once |
05 · Operators
“Stratify helped me track 12 active flips simultaneously. I closed 3 deals last month just from the automated follow-ups.”
Marcus Reid
Reid Property Group · Atlanta, GA
12 active flips
“The rehab tracker caught a $14k overrun before it happened. That alone paid for five years of Pro.”
Dana Whitfield
Whitfield Renovations · Phoenix, AZ
$14k saved
“My assistant schedules showings, I approve offers, nothing falls through. The pipeline is finally honest.”
Tobi Adeyemi
Northline Capital · Columbus, OH
3-person team
06 · Questions
Still unsure? Onboarding includes a live migration call — we move your first 500 leads with you on the line.
07 · Pricing
14-day trial · no card · cancel in one click
$29/mo
The solo investor running one or two flips at a time.
$79/mo
Active flippers juggling multiple projects and a small team.
Custom
Funds and brokerages running volume across markets.
Import it tonight, let the sequences run, and see which sellers answer by Friday.
Rather talk it through? Call +1 (601) 342-0145 — 4780 I 55 N Ste 116, Jackson, MS 39211.